Persuasive Design by Daily Challenge

I am teaching a regular class in Interface Design. Inspired by the work of B.J. Foggs, PhD and his work with the Persuasive Technology Lab at Stanford U, I challenged my students to create persuasive interfaces. 
Partially due to my own research, partially because of a client-project, I came across “Daily Challenge” by MeYou Health. Their approach to persuasive design intrigued me. Their research showed that “big resolutions” set people up to fail. Instead it is preferable to persuade people to perform one small healthy action every day. In theory the sum of small actions over time increases the overall well-being of a person. I decided to try it. 


Wunschfeld Design

Festnetz: 040 429 18 772
Nadine Dannert: 0172 821 5582
Dirk Platzek: 0151 2707 3886


Nadine Dannert: @work_bliss, @dasdiensche
Dirk Platzek: @empathy_world, @wunschfeld


Wunschfeld Design - Dannert Platzek GbR,
vertreten durch Nadine Dannert und Dirk Platzek

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