31.07.2011

Persuasive Design by Daily Challenge

I am teaching a regular class in Interface Design. Inspired by the work of B.J. Foggs, PhD and his work with the Persuasive Technology Lab at Stanford U, I challenged my students to create persuasive interfaces. 
Partially due to my own research, partially because of a client-project, I came across “Daily Challenge” by MeYou Health. Their approach to persuasive design intrigued me. Their research showed that “big resolutions” set people up to fail. Instead it is preferable to persuade people to perform one small healthy action every day. In theory the sum of small actions over time increases the overall well-being of a person. I decided to try it. 


This is how it works: Daily Challenge emails one task a day. The tasks are simple and can often be completed at once. By clicking the “Done”-button in the email you are linked to the Daily Challenge Site where a nice animation increases your points counter. Points turn into badges and branches, that eventually create trees and orchards... You get the point. Users can also connect with a community of daily challengers – which personally I haven’t done out of a lack of interest. But the community seems very lively. 

The easy execution (do the task and press “done”) and watching the little javascript points-count-up right after has kept me going for a few months now. For some reason I don’t stop. 
Signup with Facebook makes it real easy to join. The entire project’s concept is great, the UX-Design combines elements of gaming design with social media and a beautiful, approachable and emotional UI Design. This is persuasive design done very, very well! 

Über Wunschfeld Design

Ihre Geschäftsziele, die Wünsche Ihrer Kunden und unsere Kreativität bilden einen Dreiklang, der überlegene digitale Produkte schafft. Gemeinsam bieten wir Ihnen langjährige Erfahrung in der Gestaltung von innovativen Lösungen für Ihr Unternehmen.

Die Firma wurde im Jahr 2000 gegründet.
Mitglied der IXDA, UXHH

Seit 2013 wird Wunschfeld von Nadine Dannert und Dirk Platzek gemeinsam geführt. Siehe Team Seite

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Your business goals, your customer's needs and our creativity form a triad that creates superior digital products. Together, we offer many years of experience in the design of innovative solutions for your business.

The company was founded in 2000.
Member of IxDA, UXHH

Since 2013 Wunschfeld is managed jointly by Dirk Platzek and Nadine Dannert. See Team page
 

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Wunschfeld
User Experience Design

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