Persuasive Design by Daily Challenge
I am teaching a regular class in Interface Design. Inspired by the work of B.J. Foggs, PhD
and his work with the Persuasive Technology Lab at Stanford U, I challenged my students to create persuasive interfaces.
Partially due to my own research, partially because of a client-project, I came across “Daily Challenge”
by MeYou Health. Their approach to persuasive design intrigued me. Their research showed that “big resolutions” set people up to fail. Instead it is preferable to persuade people to perform one small healthy action every day. In theory the sum of small actions over time increases the overall well-being of a person. I decided to try it.
This is how it works: Daily Challenge emails one task a day. The tasks are simple and can often be completed at once. By clicking the “Done”-button in the email you are linked to the Daily Challenge Site where a nice animation increases your points counter. Points turn into badges and branches, that eventually create trees and orchards... You get the point. Users can also connect with a community of daily challengers – which personally I haven’t done out of a lack of interest. But the community seems very lively.
Signup with Facebook makes it real easy to join. The entire project’s concept is great, the UX-Design combines elements of gaming design with social media and a beautiful, approachable and emotional UI Design. This is persuasive design done very, very well!